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| Zefal |
| Zéfal history
The roots of the Zéfal Company go back to the end the 19th century and the birth of the velocipede.
It is 1880, company Poutrait-Morin (which one century later would become ZEFAL) starts to manufacture bicycle accessories. Goods include foot rests, brake calipers, lantern holders. Later with the invention of the tube, Poutrait-Morin would develop the Presta valve (also known as the Sclaverand valve or French valve) and manufacture bicycle pumps.
In the 1950’s Aluminium pumps are launched and take rapidly the first place of the market due to their sturdiness and lightness.
From that time, many patents have been registered to ameliorate the efficiency, the ease and the comfort of the pumping.
Almost one century later, during 1972, Zéfal invents the direct-on connection with thumb lock lever and the reversibility of the washer to adapt to all types of valves.
In the 80’s Zéfal is the largest pumps manufacturer of the world with more than 10 million pumps per year. At that time, Zéfal starts to widen its offer by launching innovative ranges of bottles, bottle holders, racks and mudguards.
Worldwide partnerships increase and Zéfal becomes represented in more than 100 countries.
In the 90’s with the MTB boom, Zéfal continues to diversify by launching new ranges of maintenance and repairing products, mirrors and bags.
Today, Zefal main focus remains innovation. In 2008, Zefal launched a patented keyless locking system for wheels and saddle for which it has received the Gold Award in 2008 Eurobike show. |
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| Wittkop |
| Extensive range of German saddles launching later this month, fine German saddles since 1886! Now the fastest growing saddle brand in Germany |
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| Weldtite |
| Classic range of puncture repair and bike accessory parts. Great British Tradition!! They sell!! £££££ |
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| Warmx |
| A World First!! Underwear that keeps you warm using radio waves! Electronically controlled, the underwear automatically adjust to your body temperature!
Using Merino wool, 25% pure silver!! and a few other components of course!! Perfect for those cold Winter days and nights! |
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| Vuelta.de |
| Fantastic range of Vuelta.de wheels (Made In Germany) due soon, outstanding build quality Shimano hubs, puts BMW quality to shame! |
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| Trax |
| Outstanding value for money range of tyres and tubes, fantastic quality for the price! |
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| TF2 |
| The leading brand in this field, constant sales from the lubricant of lubricants! |
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| Taya |
| One of the World's leading chain manufacturers, quality engineering at an affordable price! |
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| SwissEye |
| First Aid for your Eyes! Before you need it!
This fantastic range of Sport Eyewear offers excellent quality, protection and profit potential. 12 Month of the year eyewear! Check out the clear Winter glasses! |
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| Sport Direct |
| An extensive range of superior quality products, superbly packaged all with features & benefits clearly marked, bar codes etc. Offering oustanding value! |
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| Smart |
| World beating cycle lighting technology from the best on offer from Tiawan, outstanding value with a Brand Name that sells! |
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| Sigma |
| 25 Years of SIGMA SPORT®: Success in Motion
25 years, shaped by motion, dynamism, growth and success, SIGMA SPORT® sees as a guide for the future. Over the course of a quarter of a century and in a rapidly developing industry, the electronics company, now located in Neustadt, has worked its way up to the position of market leader in the field of bike computers, made an enduring name for itself in the cycle lighting and heart rate monitor categories.
High quality products which are simple to use and attractively priced – was the challenge and the objective from the outset when the company was founded in 1982 by Klaus Schendel. At first just a vision, a vision that become reality, the maxim held by SIGMA SPORT® is reflected both in its strategy of expansion and its products. Besides its German headquarter with around 110 employees, the electronics company dedicated to the sports and leisure sector has set up sales companies in the USA since 1995 and in Asia since 1998. The Hong Kong office was added in 2005, where SIGMA SPORT® engineers work on how to apply the latest technology to the sports sector.
The company places great emphasis on presenting itself at all levels as a fair, friendly and competent partner. As underlined by the “Germany” suffix to its name, as a global player the company has always held onto its roots in its home country. As well as keeping its product development in Germany, quality assurance right through to final inspection is done at the company’s base in Neustadt.
SIGMA SPORT® reinvests the knowledge gained from 25 years of experience into its products in a dedicated, dependable and ambitious
manner. With its own product language, which lends an expression of quality and progress to inner values, SIGMA SPORT® continues to set standards when it comes to design of bike computers.
Success in Motion – the guiding principle for 25 years of SIGMA SPORT® - stands for the whole company. The passion for sports and motion, the dynamic working relationship with its customers and input from professional sportspeople are guarantees for the success of SIGMA’s products. By applying the latest technology and innovative features, SIGMA SPORT® intends to continue its success story into the future. |
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| Sekura |
| Locks for life! The New Sport Direct LED Sekura lock range offers outstanding value for money, German knowhow at its best! All keyed locks come with a FREE LED key! |
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Action Camera 
